45 Degree Celsius could not stop me, as usual, from visiting shop to shop, street to street to search out this soulful Rose Drink.
Less Supply, more Demand or whatever be the #economic concept, it is as difficult to find out a RoohAfza bottle as it was finding out a 500 rs. note during #Demonetization.
Haters have tried all the rumors to exploit communalism, big discounts by newly arrived xyz Rose Drinks, New flavors, Carbonated drinks, and what not but nothing has worked against our Love for Roohafza.
How would you replace that #emotion attached with the image of Dad bringing a dozen of Rooh Afza Bottles as Summer supply every March?
Did not we drink half glass extra Milk in the greed of getting some more RoohAfza in it?
Recently, I quit all the product which contained synthetic sugar, little did I think about approaching summers. Yeah, just had a sip of it.
It's not about taste. It is about emotions involved, Its about Love. Who cares if Muslim staff is preparing it or Christian staff.
Here is a sad #Marketing lesson for Marketing guys. Some products are irreplaceable simply because, we have seen our Parents buying them all the life, and we just want to re-live those moments.
#Love Rooh Afza!
Anupam S Shlok
#Anupamism
www.anupamism.blogspot.com
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